Conversion Path Tracking.
Several new reports have been recently added to show additional information on how creatives, publishers, campaigns, etc. can impact your overall conversion rate even when the conversions are not attributed directly to the object itself. These new reports are achieved by storing and analyzing the actions prior to the last action taken by the visitor before they convert.
For example, this can reveal that while a campaign may not have many sales directly attributed to it, it may have initiated or influenced a large number of visitors to complete conversions, showing that it does contribute to your overall marketing efforts. Discontinuing such a campaign can prevent an event that would otherwise influence a user to convert from occurring, impacting the overall number of conversions completed. Without the use of conversion path tracking, this type of information would be unavailable, making it impossible to determine the reason for the change in the number of conversions tracked when a seemingly unrelated campaign is changed.
Cloud Resources Added.
The existing ROIAdvantage data center infrastructure has been expanded to support the use of cloud resources. This capability ensures that ROIA is able to rapidly scale to meet the capacity and reliability requirements of our clients. Additionally, by employing cloud resources we are able to optimize operating costs, allowing us to continue offering the most cost effective tracking solution possible.
TrackingSoft is Hiring.
Trackingsoft is looking for Senior Java Web App Developers. For more information, please see our careers page at http://trackingsoft.com/careers.shtml
ROIAdvantage has been updated with the below new and improved features.
Standardized Visitor ID - ROIA's visitor id has been streamlined to make the value remain consistent across all visitor actions (impression, click, visit, and conversion). Additionally, a variable has been added allowing the visitor id to be passed to any landing pages or to 3rd party tracking codes as needed.
Form Autocomplete Improvements - The publisher and advertiser signup and edit forms have been revised to prevent browsers from being able to autocomplete the username and password fields. This will ensure that any login credentials saved by a browser do not inadvertently appear within these forms.
Revised CTR Calculation - The CTR (click through rate) calculation in ROIA's reports has been optimized. The revised formula only includes traffic from creatives which can generate impressions when determining this statistic.
Recent ROIA updates have added new and improved the functionality of several existing features.
Improved Campaign Traffic Capping – Campaign traffic capping has been expanded to allow setting these by impression count, click count, visits count, conversion amount, and conversion count. These can also be set for specific periods of time being a cap for the day, month, or total. When the traffic cap criteria is reached the campaign is automatically paused and doesn't track any further actions for the cap timeframe. As part of this upgrade, the campaign running status has also been updated to provide easier and more through control over campaign settings. There are now three different statuses: running (started), paused (not started but can be automatically start), and stopped (not started and can only be started manually).
New API Version Release – ROIA's newest API has been released adding several features including: the ability to add and edit publisher accounts, subscribe and revoke publisher access to campaigns and programs, assign and revoke creatives from campaigns, and view/edit campaign details. Additionally, some of the previously available methods for managing objects have been combined to make them more efficient. For example, previously many objects each had separate methods available for their creation. These have been combined into a single method with an "entity string" that is used to specify the type of object to be made. All scripts built using the previous methods should still continue to work, though we strongly encourage that they be checked and updated if needed. The API also now includes access for administrators allowing them to build custom scripts for their needs. For specific details of the API's functionality, please refer to the guide available in the help menu of your login.
Enhanced Fraud Protection Controls – The ability to block duplicate conversions by the visitor's IP address has been improved to make this feature more flexible. Blocking conversions by IP address has been updated to allow control over if an action is blocked or tracked depending on the custom id.
Advertiser Panel Events Log Added – Access to the system events log has been added to the advertiser login panels. This screen provides details about when objects in their account where update, what changes were made to them, and which user made the changes.
ROIA has been updated to improve several features. The first change is that the advertiser permissions management settings have been restructured to make them more intuitive and user friendly. Additionally, inactive traffic notifications have been optimized with a smarter logic to control the frequency of notifications. If an object has a high level of traffic notifications are sent every day but only once every few days when the traffic levels are lower, reducing the number of notifications sent to an advertiser.
